Most people think that PageRank is the only factor to rank high in search engines but Google uses many parameters of a site to rank search results. Google uses many signals to calculate the rank of a page. I have concluded the most common factors in best practices implementation for search engine optimization. This is a quick checklist against which you can benchmark your website.

• Use of Keywords in Title tag and their relevancy


• Text contained in the anchors of incoming links


• Unique and quality Content


• Global link popularity of a website


• Linking structure within the site itself


• Relevancy of inbound links


• Use of Keywords in main content area of the pages


• Use of keywords in Meta tags and their relevancy to content


• Global link popularity of linking sites


• Proper and controlled keyword stuffing in content


• Use of alt tags in images


• Professional website design


• W3C compliant (see W3C guidelines for details)


• Fast server response


• Age of website


• Fresh content


• RSS feeds for readers


• Magazine subscriptions for increasing relevant traffic


• Social media bookmarking


• Blogging

reference
http://ezlat-seo.blogspot.com

Common Web Page Problems that can hinder SEO

There are some common web page problems that may affect your SEO rankings. As we know HTML, Javascript and CSS makes most part of the web page. If these building blocks of a web page are not handled and implemented properly, they can cause serious rendering problems and delays in the page served to the client. Ultimately it may have an effect on your SEO rankings because slow response is one of the factors that can make your site come lower in SERP (search engine result positioning). Crawlers also love clean and fast response pages. So read the guidelines carefully to avoid such common problems with web pages.

First of all, the size and complexity of the markup determine the initial display speed of a web page. Pages with nested tables and miss positioned CSS and Javascript can cause reasonable delay in serving the page to the client. Therefore the informative content that the user is looking for may be delayed for several seconds. It is normally observed that most users don’t wait for the page that takes more than 10 seconds to load and close it. So you need to make sure this is not happening with your website. You can also check this, if you have configured a Google webmasters account with your site. Below screen shot shows the average response time of my Blog in milliseconds.

As you can clearly see, the average response time is 237ms which is really fast. You should be worried, if it crosses 1000ms mark on average.

Make it your practice to always put CSS at the top of page and the Javascript at the very bottom. It is also better to use external CSS and Javascript but if you cannot use it in this way due to any technical issue like if you have hundreds of web pages that would need to be changed afterwards. Then at least, make sure that you replace all your javascript at the bottom and place CSS at the top of each web page.

According to Steve Souders in his book “High Performance Web Sites”, 80% of web page response time is in the content. Most of this time is spent dealing with the objects that make up a web page. As the number of objects per page increases beyond four, object overhead dominates total web page delay.

It is noticed that majority of the web pages exceeded well past this threshold, with more than 350 Kb in file size and many objects [almost above 20] in the webpage. If you can take these numbers to some descent level in your website, your page response time will definitely increase producing positive results for your SEO and user satisfaction.
reference:
http://ezlat-seo.blogspot.com

5 Essential Things to Know About SEO

From the very start of the Internet era, the first and foremost challenge which we all are facing is how to attract qualified visitors to a site. The days has gone past when only populating and stuffing keywords in META tags and Title tags were enough to rank high on the search engines. Massive funding and buying links is not going to work now as well, these all seems old stories now as search engines has grown much mature now. These all practices also sound unethical in true nature of business.

As an SEO lover, with ambitions of experimenting with all possible things and knowing the results has let me to share you with something very beneficial. If you can give more time than money, believe me, you can beat much of the competition in the market and you will stand distinguishable from the others in your area. The outcome of these trial and error techniques sets the foundation of our SEO efforts and the basis for the constant growth of traffic to website.

There are many things, an SEO expert should about, but I will later on present in this article the 5 major and essential things, which are important to consider in making your SEO efforts work. The straightforward fact of the subject is this: skill in any other form of writing in no way qualifies one for the style of writing necessary to optimize a website for the Internet. There are numerous websites which have less than acceptable punctuation, grammar, and even spellings which rank No. 1 in their optimized search keywords. This is not to state that I do not think these things are significant, only that to be found in the searches, they are not of the most important concern.

This is found from many studies that over 80% of all online users utilize search engines to find what they are searching for, whether products or services, or just some information regarding any topic (technical or general).

Here comes the 5 essential SEO Aspects
The following 5 essential points will summarize a methodology or approach to the Search Engine Optimization (SEO), and what should you know about as an SEO Expert.

1. Content is KING. Professional optimized and quality content is the single most important factor in any SEO promotion. Search engines index sites based on the content found on each and every webpage of the website. With a comprehensive understanding of the language and niche area and with unique content one can achieve higher SERP’s (Search Engine Results Position/Pages), and can move the website up in the competition hierarchy. This will remain the number one factor for someone seriously putting effort to come top on the result pages.

2. The SEO is not 100% predictable. One cannot say that his SEO implementation will make the site come on first page in No. 1 position. If he is doing so, is making a cheat and false promise that even he doesn’t have belief in. No one can guarantee a No. 1 position on Google, or any other search engine. Those who promise will either optimize for long tail keywords and some very unpopular terms whom no one will ever likely look for or they are making a fake claim. Some may even try black hat SEO techniques which will finally result in penalizing the website by Google in the long run and putting the site in the sandbox.

3. Few things are silly which don’t have anything to do with rankings or optimization and are a waste of time. You don't require submitting your website to 10,000 search engines. SEO services which suggest or offer this are in fact fake. As we know Google occupy much of the search engine market, you can say probably more than 80%; rest is fulfilled by Yahoo, MSN, AltaVista, Askjeeves and few others. So there is no point to make here and you can recognize the quality and credibility of service the company is going to offer.

4. SEO is not PPC. This is another essential point to ponder. While there is no argue to make with the usefulness of getting increased traffic and visits, through a well executed and planned PPC campaign, the fact still remains that the conversion rates are normally low and they stop the moment the "PAY" stops. With a well designed and executed SEO campaign, while outcomes may take a bit longer time, they continue to grow exponentially after a specific period of time say 6-9 months. This is in fact the least period required for a new website to rank well but once achieved with patience and humble, it will give you better ROI and revenue than the paid campaigns.

5. A thought to consider. At risk, in the competition for the top, is the very existence of your site, your business, and perhaps your reputation. Be careful of any shortcuts or less than ethical because there is no shortcut to success and there isn’t any long lasting business without business ethics. When it is all said and done it is you, the enterprise owner, who holds the liability for individual you hire. Try to insist knowing precisely what the plan is and what steps are being performed to apply it for the SEO optimization. There is no secret or rocket science behind SEO activities that a firm can’t disclose, so try asking about what approach will be used, how it will be used and how the budget will be distributed among various activities.
Reference:
http://ezlat-seo.blogspot.com/2009/12/5-essential-things-to-know-about-seo.html#more

What is a sitemap?

Some SEO tips can be hard to explain, but this is one of the few that is relatively easy to do and can be done manually with small or large sites. Create a sitemap of your website. There are a few good reasons to do this.

It allows easier indexing of your site by the search engines.
In other words, it helps the search engines find all the pages on your site. Some websites only have a few of their pages in the search engines and this can be due to poor linking, sparse navigation or a host of other reasons. A sure-fire cure is to have a sitemap links to all of the major sections of your website. If you have a small website, linking to all the pages is a good idea. Web-crawlers will thank you for making their busy lives easier.

It provides PageRank or link popularity to all pages it links to.
If you read about SEO then you have read how important it is to have high-quality links pointing to your site from other sites. While this is true, don’t underestimate your own internal links (as seen in last week’s SEO tip) pointing to your own pages. A sitemap can become another source of quality links with descriptive text for your own pages.

Sitemaps help with usability and site navigation.
You website users can now access any important page on the site with only two clicks. This allows for deeply nested pages to be found easier and not just by the search engine spiders but by people visiting your site. Making navigation easier by including a sitemap is just good business sense as well as SEO sense.

reference:
http://www.bigoakinc.com/blog/create-a-website-sitemap-seo-tip-week-6/

How is PageRank calculated?

How is PageRank calculated?
To calculate the PageRank for a page, all of its inbound links are taken into account. These are links from within the site and links from outside the site.

PR(A) = (1-d) + d(PR(t1)/C(t1) + ... + PR(tn)/C(tn))

That's the equation that calculates a page's PageRank. It's the original one that was published when PageRank was being developed, and it is probable that Google uses a variation of it but they aren't telling us what it is. It doesn't matter though, as this equation is good enough.

In the equation 't1 - tn' are pages linking to page A, 'C' is the number of outbound links that a page has and 'd' is a damping factor, usually set to 0.85.

We can think of it in a simpler way:-

a page's PageRank = 0.15 + 0.85 * (a "share" of the PageRank of every page that links to it)

"share" = the linking page's PageRank divided by the number of outbound links on the page.

A page "votes" an amount of PageRank onto each page that it links to. The amount of PageRank that it has to vote with is a little less than its own PageRank value (its own value * 0.85). This value is shared equally between all the pages that it links to.

From this, we could conclude that a link from a page with PR4 and 5 outbound links is worth more than a link from a page with PR8 and 100 outbound links. The PageRank of a page that links to yours is important but the number of links on that page is also important. The more links there are on a page, the less PageRank value your page will receive from it.

If the PageRank value differences between PR1, PR2,.....PR10 were equal then that conclusion would hold up, but many people believe that the values between PR1 and PR10 (the maximum) are set on a logarithmic scale, and there is very good reason for believing it. Nobody outside Google knows for sure one way or the other, but the chances are high that the scale is logarithmic, or similar. If so, it means that it takes a lot more additional PageRank for a page to move up to the next PageRank level that it did to move up from the previous PageRank level. The result is that it reverses the previous conclusion, so that a link from a PR8 page that has lots of outbound links is worth more than a link from a PR4 page that has only a few outbound links.

Whichever scale Google uses, we can be sure of one thing. A link from another site increases our site's PageRank. Just remember to avoid links from link farms.

Note that when a page votes its PageRank value to other pages, its own PageRank is not reduced by the value that it is voting. The page doing the voting doesn't give away its PageRank and end up with nothing. It isn't a transfer of PageRank. It is simply a vote according to the page's PageRank value. It's like a shareholders meeting where each shareholder votes according to the number of shares held, but the shares themselves aren't given away. Even so, pages do lose some PageRank indirectly, as we'll see later.

Ok so far? Good. Now we'll look at how the calculations are actually done.

For a page's calculation, its existing PageRank (if it has any) is abandoned completely and a fresh calculation is done where the page relies solely on the PageRank "voted" for it by its current inbound links, which may have changed since the last time the page's PageRank was calculated.

The equation shows clearly how a page's PageRank is arrived at. But what isn't immediately obvious is that it can't work if the calculation is done just once. Suppose we have 2 pages, A and B, which link to each other, and neither have any other links of any kind. This is what happens:-

Step 1: Calculate page A's PageRank from the value of its inbound links

Page A now has a new PageRank value. The calculation used the value of the inbound link from page B. But page B has an inbound link (from page A) and its new PageRank value hasn't been worked out yet, so page A's new PageRank value is based on inaccurate data and can't be accurate.

Step 2: Calculate page B's PageRank from the value of its inbound links

Page B now has a new PageRank value, but it can't be accurate because the calculation used the new PageRank value of the inbound link from page A, which is inaccurate.

It's a Catch 22 situation. We can't work out A's PageRank until we know B's PageRank, and we can't work out B's PageRank until we know A's PageRank.

Now that both pages have newly calculated PageRank values, can't we just run the calculations again to arrive at accurate values? No. We can run the calculations again using the new values and the results will be more accurate, but we will always be using inaccurate values for the calculations, so the results will always be inaccurate.

The problem is overcome by repeating the calculations many times. Each time produces slightly more accurate values. In fact, total accuracy can never be achieved because the calculations are always based on inaccurate values. 40 to 50 iterations are sufficient to reach a point where any further iterations wouldn't produce enough of a change to the values to matter. This is precisiely what Google does at each update, and it's the reason why the updates take so long.

One thing to bear in mind is that the results we get from the calculations are proportions. The figures must then be set against a scale (known only to Google) to arrive at each page's actual PageRank. Even so, we can use the calculations to channel the PageRank within a site around its pages so that certain pages receive a higher proportion of it than others.



NOTE:
You may come across explanations of PageRank where the same equation is stated but the result of each iteration of the calculation is added to the page's existing PageRank. The new value (result + existing PageRank) is then used when sharing PageRank with other pages. These explanations are wrong for the following reasons:-

1. They quote the same, published equation - but then change it

from PR(A) = (1-d) + d(......) to PR(A) = PR(A) + (1-d) + d(......)

It isn't correct, and it isn't necessary.

2. We will be looking at how to organize links so that certain pages end up with a larger proportion of the PageRank than others. Adding to the page's existing PageRank through the iterations produces different proportions than when the equation is used as published. Since the addition is not a part of the published equation, the results are wrong and the proportioning isn't accurate.

According to the published equation, the page being calculated starts from scratch at each iteration. It relies solely on its inbound links. The 'add to the existing PageRank' idea doesn't do that, so its results are necessarily wrong.
Resource
http://www.webworkshop.net/

Basic SEO

Here Are some useful material for SEO from http://www.ezau.com

1. Insert keywords within the title tag so that search engine robots will know what your page is about. The title tag is located right at the top of your document within the head tags. Inserting a keyword or key phrase will greatly improve your chances of bringing targeted traffic to your site.

Make sure that the title tag contains text which a human can relate to. The text within the title tag is what shows up in a search result. Treat it like a headline.

2. Use the same keywords as anchor text to link to the page from different pages on your site. This is especially useful if your site contains many pages. The more keywords that link to a specific page the better.

3. Make sure that the text within the title tag is also within the body of the page. It is unwise to have keywords in the title tag which are not contained within the body of the page.

Adding the exact same text for your h1 tag will tell the reader who clicks on your page from a search engine result that they have clicked on the correct link and have arrived at the page where they intended to visit. Robots like this too because now there is a relation between the title of your page and the headline.

Also, sprinkle your keywords throughout your article. The most important keywords can be bolded or colored in red. A good place to do this is once or twice in the body at the top of your article and in the sub-headings.

4. Do not use the exact same title tag on every page on your website. Search engine robots might determine that all your pages are the same if all your title tags are the same. If this happens, your pages might not get indexed.

I always use the headline of my pages as the title tag to help the robots know exactly what my page is about. A good place to insert the headline is within the h1 tag. So the headline is the same as the title tag text.

5. Do not spam the description or keyword meta tag by stuffing meaningless keywords or even spend too much time on this tag. SEO pros all agree that these tags are not as important today as they once were. I just place my headline once within the keywords and description tags.

6. Do not link to link-farms or other search engine unfriendly neighborhoods.

7. Do not use doorway pages. Doorway pages are designed for robots only, not humans. Search engines like to index human friendly pages which contain content which is relevant to the search.

8. Title tags for text links. Insert the title tag within the HTML of your text link to add weight to the link and the page where the link resides. This is like the alt tag for images.

My site contains navigation menus on the left and right of the page. The menu consists of links not images. When you hover over the link with your mouse, the title of the link appears. View the source of this page to see how to add this tag to your links.

9. Describe your images with the use of the alt tag. This will help search engines that index images to find your pages and will also help readers who use text only web browsers.

10. Submit to the search engines yourself. Do not use a submission service or submission software. Doing so could get your site penalized or even banned.

Here is the submission page for google: http://www.google.com/addurl.html

Submit only once. There is no need to submit every two weeks. There is no need to submit more than one page. Robots follow links. If your site has a nice link trail, your entire site will get indexed.

My site has a nice human friendly link trail which robots follow easily. All my pages get indexed without ever submitting more than the main index page once.

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