Most people think that PageRank is the only factor to rank high in search engines but Google uses many parameters of a site to rank search results. Google uses many signals to calculate the rank of a page. I have concluded the most common factors in best practices implementation for search engine optimization. This is a quick checklist against which you can benchmark your website.
- Use of Keywords in Title tag and their relevancy
- Text contained in the anchors of incoming links
- Unique and quality Content
- Global link popularity of a website
- Linking structure within the site itself
- Relevancy of inbound links
- Use of Keywords in main content area of the pages
- Use of keywords in Meta tags and their relevancy to content
- Global link popularity of linking sites
- Proper and controlled keyword stuffing in content
- Use of alt tags in images
- Professional website design
- W3C compliant (see W3C guidelines for details)
- Fast server response
- Age of website
- Fresh content
- RSS feeds for readers
- Magazine subscriptions for increasing relevant traffic
- Social media bookmarking
- Blogging
reference
http://ezlat-seo.blogspot.com
